Wednesday, 2 March 2011

Edita & Greece

What can a top model have in common with Greece?
Rag&Bone's new DIY add campaign!!!
And what the DIY  means?
 D.I.Y is an abbreviation for Do It Yourself
And in this case it is exactly that!
The models that participated dressed themselves, chose when and where they' be shot and how they would be like!
And the result is plastered all over New York City -for start- UNEDITED!
Rag & Bone gives a whole new meaning to "Effortless Style" by that!
Check these lovely shots of Edita by Edita here in Greece!

The DIY project...
Yeap! It's literally all over the place!!!
Oh!So Boo!!!

1 comment:

Let me know what you think. I always care! xD